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# Localisations Overview

> Deliver market-specific, multilingual Digital Product Passport experiences using tieback's localisation framework and 31 ready-made Market Packs.

Products travel across borders. Regulations, languages, recycling systems, and consumer expectations vary by market. **tie*back*** provides a structured localisation framework that ensures your Digital Product Passports speak the right language, follow the right format, and include the right market-specific content, everywhere your products are sold.

## Why Localisation Matters

The EU's Ecodesign for Sustainable Products Regulation (ESPR) and related Digital Product Passport requirements are market-aware. A passport that satisfies one jurisdiction may need supplementary content, translated labels, or region-specific recycling guidance to meet another's expectations.

Beyond compliance, localised passports build consumer trust. A customer scanning a product in Tokyo expects a different experience from one scanning the same product in Berlin: not just in language, but in the type of guidance, units of measurement, and regulatory context presented.

**tie*back***

makes this straightforward:

#### Market Packs

Pre-configured regional profiles covering 31 markets, each with locale rules, date and number
formatting, measurement systems, and language defaults.

#### Recycling Guidance

Market-specific recycling instructions covering 14 material categories, authored with regulatory
accuracy and consumer-friendly language.

#### Disclaimers & Compliance

Attach region-specific legal disclaimers and compliance notices to passport content, governed by
your brand's disclaimer library.

#### Multilingual Content

Author content in English and translate to any enabled language, with side-by-side editing,
automated translation support, and manual override control.

## How It Works

Localisation in **tie*back*** is **additive**. Your base passport content, meaning the product data, template structure, and theme, remains unchanged. Market Packs layer supplementary content on top, ensuring that market-specific guidance enhances the passport without altering its core structure.

#### Select a market

Choose from 31 pre-configured Market Packs or create a custom one for markets with specific
requirements.

#### Configure locale settings

Set date formats, number formatting, measurement units (metric or imperial), and temperature
units (Celsius or Fahrenheit) for the target market.

#### Add market-specific content

Provide recycling guidance, disclaimers, and supplementary information tailored to the market's
regulatory and consumer landscape.

#### Translate

Enable additional languages for the market and provide translations, manually or with automated
translation assistance.

#### Preview and publish

Preview how the localised passport renders for each market and language combination before
publishing.

## Supported Markets

**tie*back***

ships with pre-configured Market Packs for **31 markets**, covering the European Union, key global
economies, and major trading partners:

| Region                       | Markets                                                                             |
| ---------------------------- | ----------------------------------------------------------------------------------- |
| **Western Europe**           | United Kingdom, Germany, France, Netherlands, Belgium, Luxembourg, Austria, Ireland |
| **Southern Europe**          | Spain, Italy, Portugal, Greece, Malta, Cyprus, Slovenia                             |
| **Northern Europe**          | Denmark, Sweden, Finland, Estonia, Latvia, Lithuania                                |
| **Central & Eastern Europe** | Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria                        |
| **Asia-Pacific**             | Japan, Australia                                                                    |
| **Americas**                 | United States, Canada                                                               |

Each Market Pack is pre-populated with locale rules, language defaults, and, where available, market-specific recycling guidance and regulatory context.

## The Additive Content Model

Market Packs follow a clear content governance principle: they **add** to the base passport experience, they do not replace it.

A Market Pack may:

* provide supplementary recycling guidance for the target market
* attach local disclaimers and regulatory notices
* define the display language and formatting conventions
* add explanatory or supporting content relevant to the market

A Market Pack does **not**:

* override the base passport content or template structure
* replace the brand's core product information
* alter the template's field selection or ordering

This ensures that localisation enhances the passport while preserving the integrity and consistency of the base product record.

## Related Docs

* [Market Packs](/localisations/market-packs)
* [Multilingual Content](/localisations/multilingual-content)
* [Passports Overview](/passports/overview)
* [Content & Templates](/passports/content-templates)
* [Consumer Experience](/passports/consumer-experience)
* [Product Safety and Recall Overview](/product-safety-and-recall/overview)
* [Notices & Recall Model](/product-safety-and-recall/notices-recall-model)