> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://tieback.io/docs/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://tieback.io/docs/_mcp/server.

# Recall Consumer Experience

> How an active recall reaches the consumer: surfaced on the affected product passport when it is scanned, in the market language, while the recall is live.

A recall is only useful if the right consumer sees it at the right moment. In **tie*back*** that moment is when a consumer scans the affected product and reaches its passport.

## How a Consumer Encounters a Recall

1. **Scan**: the consumer scans the product's identifier and is taken to its passport through the resolver. See [Resolver & GS1 Digital Link](/product-module/resolver-gs-1-digital-link).
2. **Recall surfaced**: if the scanned product (and, where relevant, its specific batch) is subject to a **Live** notice, the notice is shown prominently on the passport.
3. **Clear action**: the consumer sees what the hazard is, the risk to them, whether to stop using the product immediately, the remedy on offer, and how to get in touch.

## What Determines Whether It Shows

An active notice is shown to the consumer only when all of the following are true:

* the notice is currently **Live**, within its live window
* the scanned product, or its specific batch, is among the notice's targets
* the notice carries the imagery and content required to be published

A **Scheduled** notice (future start date) and an **Expired** notice (past its end date) are not shown. See [Status & Live Window](/product-safety-and-recall/notices-recall-model#status--live-window).

## Batch Relevance

Because a notice can target specific batches, only consumers whose product belongs to an affected batch see the notice. A consumer holding an unaffected batch of the same product is not shown a notice that does not apply to them.

## Market Language

The notice is shown in the language of the consumer's market, using the version prepared for that market. Where a market-specific version is not available, the base-language version is shown. See [Localisations Overview](/localisations/overview).

## Relationship to the Passport

The notice is presented as part of the product's passport experience, consistent with the brand's chosen presentation. The passport itself continues to show the product's information; the recall is surfaced alongside it for as long as it is live. See [Consumer Experience (Passports)](/passports/consumer-experience).

## Related Docs

* [Product Safety and Recall Overview](/product-safety-and-recall/overview)
* [Notices & Recall Model](/product-safety-and-recall/notices-recall-model)
* [Consumer Experience (Passports)](/passports/consumer-experience)
* [Resolver & GS1 Digital Link](/product-module/resolver-gs-1-digital-link)
* [Localisations Overview](/localisations/overview)