Digital identity for physical products.
Give every physical product a living digital identity. TieBack is the scalable SaaS platform for GS1 Digital Link resolution, item-level authentication, and EU ESPR readiness.
TieBack is a SaaS platform for product-level trust, with GS1 Digital Link–native resolution and optional NFC and tamper-resistant event records.
We're onboarding brands now for EU ESPR readiness and production rollout.
Designed for real-world rollout
GS1 Digital Link
Native identifiers and support included
Lifecycle Ownership
Item-level identity tracking
AI-led Trust Signals
Insights from every scan
Tamper-resistant
Optional lifecycle proof
Secure Workspaces
Audited brand workspaces for complete control
Physical products are becoming digital endpoints.
Regulations, customer expectations, and supply-chain complexity are converging. Every brand will need a persistent, verifiable way to identify products, publish lifecycle information, and keep it current over time.
Digital Product Passport programmes are accelerating this shift.
This is no longer a future problem. It's an operational one.
Most organisations face the same choice:
- Build and maintain a complex system that will never be their core business
- Or adopt a platform designed specifically for this new reality
TieBack exists for the second path.
This isn't just compliance.
It's a new channel.
A product passport doesn't have to be a static page or a regulatory formality. When designed properly, it becomes:
A single source of truth for compliance and operations
A live interface for customers, owners, and partners
A way to update product information without changing the product itself
TieBack treats every physical product as a digital endpoint — resolvable, updateable, and controlled by the brand.
Why Structured Product Identity Matters
Counterfeit trade is not marginal
According to the OECD and the European Union Intellectual Property Office (EUIPO), trade in counterfeit and pirated goods represents approximately 3.3% of global trade.
Structured digital identity helps brands move from reactive verification to measurable traceability.
Regulation is formalising transparency
The EU Ecodesign for Sustainable Products Regulation (ESPR) introduces a framework for Digital Product Passports across product categories.
Digital Product Passport makes product information persistent, updateable, and inspectable over time.