Terms of Use

Last updated: 15th March 2026

These Terms of Use (“Terms”) govern your access to and use of:

  • the website at https://tieback.io and any associated pages, portals, and subdomains we operate;
  • the TieBack software platform, dashboards, APIs, documentation, and related services; and
  • any content, data, features, tools, and functionality made available through them,

together, the “Services”.

By accessing or using the Services, or by clicking to accept these Terms, you agree to be bound by them. If you are accepting these Terms on behalf of a company, organisation, or other legal entity, you represent that you have authority to bind that entity, and “you” and “Customer” will refer to that entity.

If you do not agree to these Terms, you must not access or use the Services.

1. Who we are

The Services are provided by Startwitus Limited, trading as TieBack, a company incorporated in England, UK with registered number 16316535 and registered office at 3rd Floor, 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE (“TieBack”, “we”, “us”, or “our”).

2. About the Services

TieBack provides software for digital product identity, Digital Product Passports, GS1 Digital Link resolution, product data presentation, trust and verification workflows, lifecycle events, analytics, documentation, and related functionality.

The Services may include:

  • a public marketing website;
  • restricted-access dashboards and administrative tools;
  • APIs, webhooks, import/export tools, and documentation;
  • multilingual content delivery and product-facing views;
  • optional higher-assurance verification and event-recording features;
  • integrations with third-party systems; and
  • preview, beta, early-access, or pilot features.

Unless we expressly agree otherwise in writing, the Services are offered for business use. If you are an individual consumer, you may only use the public website and any expressly consumer-facing functionality we make available.

3. Order of precedence

If you have entered into an order form, statement of work, pilot agreement, master subscription agreement, partner agreement, or other written agreement with TieBack (each, an “Order Document”), that Order Document will prevail over these Terms to the extent of any conflict.

The following order of precedence applies in the event of conflict:

  1. applicable Order Document;
  2. any data processing agreement or security addendum incorporated into the Order Document;
  3. these Terms;
  4. any website policies, support pages, product documentation, or marketing materials.

4. Eligibility and authority

You may only use the Services if:

  • you are at least 18 years old;
  • you have the legal capacity to enter into a binding agreement; and
  • if acting for an organisation, you have authority to bind that organisation.

You must provide accurate and complete registration, account, and contact information and keep it up to date.

5. Accounts and access

To use some parts of the Services, you may need to create an account or be provisioned with one.

You are responsible for:

  • all activity under your account credentials;
  • maintaining the confidentiality of your usernames, passwords, API keys, tokens, and other credentials;
  • ensuring only authorised users access your account; and
  • promptly notifying us of any unauthorised access, suspected compromise, or misuse.

We may require multi-factor authentication, password resets, access verification, or other security controls as a condition of use.

We may suspend, restrict, or revoke access if we reasonably believe:

  • your account has been compromised;
  • use is unauthorised, unlawful, or harmful;
  • suspension is necessary to protect the Services, other users, or third parties; or
  • you are in material breach of these Terms or any Order Document.

6. Licence and permitted use

Subject to these Terms and any applicable Order Document, TieBack grants you a limited, non-exclusive, non-transferable, non-sublicensable right during the applicable subscription or access period to:

  • access and use the Services for your internal business purposes; and
  • permit your authorised users to do the same.

You may not:

  • copy, reproduce, distribute, publish, republish, sell, lease, sublicense, or commercially exploit the Services except as expressly permitted;
  • reverse engineer, decompile, disassemble, decode, or otherwise attempt to derive source code, trade secrets, or underlying ideas from the Services, except where such restriction is prohibited by law;
  • circumvent or disable security, authentication, access controls, usage limits, or technical protections;
  • use the Services to develop a competing product or service;
  • scrape, harvest, systematically extract, or mine the Services, except through expressly permitted APIs and documentation;
  • interfere with the operation, integrity, or performance of the Services;
  • upload, submit, or transmit any malicious code, exploit, or harmful content;
  • use the Services in violation of law, regulation, sanctions, export controls, or third-party rights; or
  • misrepresent the origin, status, compliance, authenticity, ownership, or attributes of any product, record, or data.

7. Acceptable use and prohibited content

You must not use the Services to:

  • publish false, misleading, defamatory, unlawful, infringing, discriminatory, or deceptive content;
  • create or promote fraudulent product records, fake provenance, or counterfeit-associated activity;
  • violate intellectual property, privacy, publicity, confidentiality, or data protection rights;
  • submit personal data where you do not have a lawful basis to do so;
  • impersonate another person or entity;
  • transmit spam, abuse, or unauthorised marketing; or
  • engage in activity that could damage TieBack’s reputation, infrastructure, or legal position.

We may remove, disable, restrict, or investigate content or activity that we reasonably believe breaches these Terms or applicable law.

8. Customer data and your responsibilities

As between the parties, you retain your rights in data, content, product records, files, identifiers, metadata, and other materials you or your users submit to the Services (“Customer Data”).

You are solely responsible for:

  • the accuracy, completeness, legality, and appropriateness of Customer Data;
  • ensuring you have all rights, permissions, notices, and lawful bases required to upload or process it;
  • determining whether and how the Services are used to support compliance obligations, disclosures, product claims, or business decisions;
  • reviewing and approving output before publication or reliance where required; and
  • maintaining your own backup, retention, and governance requirements except to the extent expressly agreed in writing.

TieBack does not assume responsibility for the legal sufficiency, truthfulness, or regulatory completeness of Customer Data supplied by you or your suppliers, partners, or users.

9. No legal, regulatory, or professional advice

The Services may help you manage product information, workflows, disclosures, or audit-related records, but they do not constitute legal advice, regulatory advice, certification, conformity assessment, or professional compliance advice.

You remain responsible for:

  • interpreting and complying with all laws and regulations applicable to your products, markets, and business;
  • obtaining legal and regulatory advice where required; and
  • validating that your use of the Services meets your specific obligations.

Any references to regulations, standards, or frameworks are provided for informational or operational support purposes only unless we expressly agree otherwise in writing.

10. Third-party systems, standards, and integrations

The Services may interoperate with third-party software, infrastructure, standards, and services, including ERPs, PIMs, PLMs, APIs, identity systems, cloud services, and standards bodies such as GS1.

Unless expressly stated in an Order Document, TieBack does not warrant:

  • uninterrupted availability of third-party systems;
  • compatibility with every version or configuration of third-party software;
  • continued support where a third party changes, discontinues, or restricts its service; or
  • that third-party terms, standards, or certifications will remain unchanged.

Your use of third-party services may be subject to additional terms imposed by those third parties.

11. Documentation, APIs, and developer access

We may provide documentation, guides, example code, API references, schemas, SDKs, and technical materials (“Documentation”).

Subject to these Terms, you may use the Documentation solely to support your authorised use of the Services.

You must not:

  • publish private or restricted Documentation externally unless authorised;
  • exceed API limits or abuse API endpoints;
  • share private API credentials outside your authorised organisation;
  • use APIs in a way that materially degrades service for others.

We may change APIs and Documentation from time to time. Where reasonably practicable, we will aim to provide notice of material breaking changes for generally available interfaces.

12. Fees, billing, and taxes

If your use of the Services is paid, fees, billing frequency, usage limits, and payment terms will be set out in an applicable Order Document.

Unless otherwise stated:

  • fees are in the stated currency and exclusive of taxes;
  • fees are non-refundable except where required by law or expressly agreed in writing;
  • you are responsible for applicable taxes, duties, levies, or similar charges, excluding taxes on TieBack’s net income;
  • late payment may result in interest, suspension, or termination; and
  • we may require you to pay undisputed amounts while a specific disputed item is resolved.

We may change public pricing or packaging for future purchases, renewals, or new plans, but such changes will not affect a current paid term except as set out in the applicable Order Document.

13. Trials, pilots, beta, and early access

If we provide trial, pilot, beta, preview, early-access, or evaluation access (“Preview Services”):

  • Preview Services are provided “as is” and may be incomplete;
  • they may contain bugs, interruptions, or reduced functionality;
  • we may change, suspend, or withdraw them at any time;
  • we may impose additional restrictions, usage caps, or notice requirements; and
  • any service levels, warranties, or support commitments applicable to paid production services do not apply unless we expressly agree otherwise.

14. Availability, support, and changes

We may update, improve, modify, or discontinue features from time to time.

We aim to operate the Services with reasonable skill and care, but we do not guarantee uninterrupted, error-free, or universal availability.

We may perform maintenance, release updates, apply patches, and make infrastructure or security changes without notice where necessary to:

  • protect the Services;
  • address incidents or vulnerabilities;
  • comply with law; or
  • preserve stability and performance.

Support and response commitments, if any, will be set out in the applicable Order Document or support policy.

15. Security

We apply technical and organisational measures designed to protect the Services and Customer Data. Details may be described in our security documentation, procurement responses, or applicable Order Documents.

You are responsible for:

  • secure use of the Services within your organisation;
  • managing authorised user access;
  • rotating credentials where appropriate; and
  • reporting suspected security incidents promptly.

16. Data protection and privacy

Our handling of personal data is described in our Privacy Policy and, where applicable, a separate Data Processing Agreement.

If you use the Services to process personal data, you must ensure you have a lawful basis and appropriate notices, and that your use complies with applicable data protection law.

Where cookies or similar technologies are used, they will be governed by our Cookie Policy and consent mechanisms where required. UK ICO guidance requires clear notice and consent for non-essential cookies and similar technologies, subject to limited exceptions.

17. Intellectual property

TieBack and its licensors own all right, title, and interest in and to:

  • the Services;
  • software, source code, object code, models, methods, know-how, workflows, UI, design, Documentation, and updates;
  • all related intellectual property rights.

Except for the limited rights expressly granted under these Terms, no rights are granted to you.

You retain ownership of Customer Data, subject to the rights you grant us to host, process, transmit, display, adapt, and use Customer Data as necessary to:

  • provide the Services;
  • maintain security and reliability;
  • comply with law; and
  • improve the Services in aggregated, de-identified, or non-customer-specific form.

18. Feedback

If you provide feedback, ideas, suggestions, or recommendations about the Services, you grant TieBack a worldwide, perpetual, irrevocable, royalty-free right to use and incorporate that feedback without restriction or compensation, provided we do not identify your confidential information as such.

19. Confidentiality

Each party may receive confidential information from the other.

The receiving party must:

  • use the other party’s confidential information only for the purposes of the relationship;
  • protect it with reasonable care;
  • disclose it only to those who need to know and are bound by appropriate confidentiality obligations; and
  • return or destroy it upon request where appropriate, subject to legal or backup retention requirements.

Confidential information does not include information that:

  • is or becomes public through no breach;
  • was already known lawfully;
  • is independently developed without use of the other party’s confidential information; or
  • is lawfully received from a third party without restriction.

20. Suspension and termination

We may suspend or terminate your access immediately if:

  • you materially breach these Terms or an Order Document;
  • you fail to pay undisputed fees when due;
  • your use creates legal, security, or operational risk;
  • we are required to do so by law or court order; or
  • continuing to provide the Services is no longer commercially or technically feasible.

You may stop using the Services at any time. If you have a paid subscription, termination rights and consequences are governed by the applicable Order Document.

On termination:

  • your rights to use the Services end immediately;
  • we may disable access;
  • each party remains liable for accrued obligations; and
  • sections intended to survive will continue, including provisions on fees, liability, confidentiality, IP, governing law, and dispute resolution.

21. Warranties and disclaimers

Except as expressly stated in an Order Document, the Services are provided “as is” and “as available”.

To the maximum extent permitted by law, TieBack disclaims all implied warranties, conditions, and representations, including:

  • merchantability;
  • satisfactory quality;
  • fitness for a particular purpose;
  • non-infringement; and
  • uninterrupted or error-free operation.

We do not warrant that:

  • the Services will meet every requirement you may have;
  • outputs will be legally sufficient or compliant for your specific use case without review;
  • all data, translations, integrations, or third-party dependencies will be accurate or always available; or
  • the Services will be free from all defects, vulnerabilities, or interruptions.

Nothing in these Terms excludes any non-excludable rights you may have under applicable law. In the UK, the Consumer Rights Act 2015 imposes certain rights and remedies for consumers receiving digital content or services, and in the EU consumer rights and digital content rules may also apply where the customer is a consumer rather than a business.

22. Limitation of liability

Nothing in these Terms excludes or limits liability for:

  • death or personal injury caused by negligence;
  • fraud or fraudulent misrepresentation;
  • wilful misconduct; or
  • any liability that cannot legally be excluded.

Subject to the paragraph above, to the maximum extent permitted by law:

22.1 Excluded losses

TieBack will not be liable for:

  • indirect, incidental, special, punitive, or consequential losses;
  • loss of profit, revenue, business, opportunity, goodwill, or anticipated savings;
  • loss or corruption of data, except to the extent expressly stated in an Order Document;
  • business interruption;
  • regulatory fines or penalties arising from your products, data, or compliance decisions; or
  • third-party claims arising from Customer Data or your use of the Services in breach of these Terms.

22.2 Liability cap

TieBack’s aggregate liability arising out of or in connection with the Services and these Terms will not exceed:

  • for paid services: the amounts paid or payable by you to TieBack for the relevant Services in the 12 months preceding the event giving rise to the claim; or
  • for free or preview services: £100 / €100 / US$100, whichever is most appropriate to the contract currency, unless otherwise required by law.

22.3 Fairness

If these Terms apply to consumers in any context, limitations and exclusions must be fair and transparent. UK guidance stresses that unfair contract terms may be unenforceable.

23. Indemnity

You will defend, indemnify, and hold harmless TieBack and its affiliates, officers, employees, and contractors from and against claims, losses, liabilities, damages, costs, and expenses (including reasonable legal fees) arising out of or related to:

  • your Customer Data;
  • your misuse of the Services;
  • your breach of these Terms or applicable law; or
  • your infringement of third-party rights.

24. Publicity

Neither party may issue press releases or publicly imply endorsement by the other without prior written consent, except that TieBack may identify you as a customer only where expressly permitted in writing.

25. Export controls and sanctions

You must not use, export, re-export, transfer, or access the Services in violation of applicable export control or sanctions laws.

You represent that you are not located in, organised in, or ordinarily resident in a prohibited jurisdiction and are not listed on any applicable sanctions list.

26. Changes to the Terms

We may update these Terms from time to time.

If we make a material change, we will post the updated version on the website and update the “Last updated” date. Where required or appropriate, we may provide additional notice.

Your continued use of the Services after the updated Terms take effect constitutes acceptance of the revised Terms.

27. Governing law and disputes

These Terms and any non-contractual disputes arising out of or in connection with them are governed by the laws of England and Wales, unless an applicable Order Document states otherwise.

The courts of England and Wales will have exclusive jurisdiction, except where mandatory law requires otherwise.

28. Miscellaneous

  • Entire agreement: These Terms, together with any applicable Order Document and incorporated policies, form the entire agreement relating to the Services.
  • Severability: If any provision is held invalid or unenforceable, the rest will remain in force.
  • No waiver: Failure to enforce a right is not a waiver.
  • Assignment: You may not assign these Terms without our prior written consent. We may assign or transfer our rights and obligations as part of a merger, acquisition, reorganisation, or sale of assets.
  • Third-party rights: No person other than the parties has rights to enforce these Terms, except where expressly stated.
  • Force majeure: Neither party is liable for delay or failure caused by events beyond its reasonable control.
  • Electronic contracting: You agree that electronic signatures, clicks, and records may be used and are enforceable to the extent permitted by law.

Schedule 1 — Website-only terms (public marketing site)

This Schedule applies to use of the public website, even if you do not have a paid TieBack account.

A. Website content

Website content is for general information only and may change without notice.

B. No reliance

Marketing materials, examples, and explanatory content are not contractual commitments unless expressly incorporated into an Order Document.

C. Restricted use

You must not:

  • scrape or systematically extract website content;
  • use the website in a way that damages or disrupts it;
  • bypass rate limits or technical protections; or
  • misuse forms, demos, or access-request workflows.

D. Linking

You may link to the website fairly and lawfully, provided you do not imply endorsement or frame the website in a misleading way.