A Market Pack is a regional profile that configures how a Digital Product Passport is localised for a specific market. Each pack defines the language, date and number formatting, measurement conventions, and supplementary content — such as recycling guidance and disclaimers — that should accompany the passport when it is served to consumers in that market.
Every Market Pack provides a complete localisation profile for a single market:
Each Market Pack defines formatting conventions that control how dates, numbers, and measurements appear in the localised passport:
Dates are rendered according to the market’s conventional format. For example:
Decimal separators and digit grouping follow local conventions:
Market Packs include structured recycling guidance tailored to each market’s waste management infrastructure and regulations. Guidance covers:
Each material entry includes:
Recycling guidance is designed to be immediately useful to consumers — helping them understand how to responsibly handle, recycle, or dispose of the product in their specific market.
Market Packs are managed from the Localisations section of the tieback dashboard:
Predefined Market Packs provide a strong starting point. Brands are encouraged to review and customise the recycling guidance and disclaimers for their specific product categories and regulatory obligations.