Trust Signals is the credibility layer of Passport Intelligence. It tells operators how likely recent scan activity is to be real, intentional, and customer-driven — and gives them the evidence to investigate when it isn’t.
The Trust Score is a composite, brand-scoped indicator that summarises the credibility of recent scan activity. A lower score indicates activity worth reviewing; a higher score indicates that recent activity is consistent with normal customer behaviour.
The score is:
The Trust Score is informed by signals such as:
Each signal is annotated with a severity level — info, review, elevated, or high — to help operators triage.
Every Trust Score is paired with a breakdown of contributing signals. This is deliberate: scores without explanation are not actionable. The breakdown shows:
Operators can drill into any signal to inspect the events that generated it. The investigation drawer brings together:
This makes Trust Signals an investigation tool, not just a scoring tool.
Trust signals are interpreted with awareness of network context (e.g. VPN, proxy, high-risk ASN) and patterns consistent with automated traffic. This allows Passport Intelligence to differentiate between unusual but legitimate activity (such as a viral product moment) and activity that warrants review.
Trust signals recompute on a near-real-time cadence as new activity arrives. Authorised operators (Owner, Admin) can also trigger an on-demand recompute from the Trust tab.
Additional refinements are planned, including richer cross-signal correlation and confidence-weighted geolocation interpretation. These extend the existing foundation rather than replace it.
For headline figures see Intelligence Overview; for the underlying scan data see Scan Visibility.