Product Import lets you upload product data in bulk via CSV, map columns to tieback fields, validate rows before committing, and track the outcome of each row.
Brand administrators who need to onboard product catalogues from spreadsheets, ERP exports, or other external systems.
Upload a CSV file containing your product data. The file name and row count are recorded for tracking.
Map each CSV column to a tieback field. The system provides a mapping interface where you assign source columns to target product attributes.
Run validation against all rows. Each row is checked for:
Rows are marked as valid, warning (passes with advisory notes), or error (will not import).
When importing, tieback matches incoming rows to existing products using identifier fields (typically SKU or GTIN). If a match is found, the existing product is updated; otherwise, a new product is created.
When a product is updated via import, certain fields can be locked to prevent overwriting. Locked fields are protected from import-driven changes but can still be edited manually in the Product Detail page.
Import jobs support idempotency keys. Submitting the same import request twice returns the existing job rather than creating a duplicate.
Yes — export your data as CSV and upload it. The column mapping step lets you align any source format to
tieback
fields.
Failed rows are recorded with an error message. Successfully imported rows are unaffected — each row is processed independently.
You can create a new import job with the same file. Use an idempotency key to prevent duplicate processing if needed.
No. Locked fields are protected from import-driven changes. Only manual edits in the Product Detail page can modify locked fields.