Localisations Overview
Products travel across borders. Regulations, languages, recycling systems, and consumer expectations vary by market. tieback provides a structured localisation framework that ensures your Digital Product Passports speak the right language, follow the right format, and include the right market-specific content — everywhere your products are sold.
Why Localisation Matters
The EU’s Ecodesign for Sustainable Products Regulation (ESPR) and related Digital Product Passport requirements are market-aware. A passport that satisfies one jurisdiction may need supplementary content, translated labels, or region-specific recycling guidance to meet another’s expectations.
Beyond compliance, localised passports build consumer trust. A customer scanning a product in Tokyo expects a different experience from one scanning the same product in Berlin — not just in language, but in the type of guidance, units of measurement, and regulatory context presented.
tieback
makes this straightforward:
Pre-configured regional profiles covering 31 markets — each with locale rules, date and number formatting, measurement systems, and language defaults.
Market-specific recycling instructions covering 14 material categories, authored with regulatory accuracy and consumer-friendly language.
Attach region-specific legal disclaimers and compliance notices to passport content, governed by your brand’s disclaimer library.
Author content in English and translate to any enabled language — with side-by-side editing, automated translation support, and manual override control.
How It Works
Localisation in tieback is additive. Your base passport content — the product data, template structure, and theme — remains unchanged. Market Packs layer supplementary content on top, ensuring that market-specific guidance enhances the passport without altering its core structure.
Select a market
Choose from 31 pre-configured Market Packs or create a custom one for markets with specific requirements.
Configure locale settings
Set date formats, number formatting, measurement units (metric or imperial), and temperature units (Celsius or Fahrenheit) for the target market.
Add market-specific content
Provide recycling guidance, disclaimers, and supplementary information tailored to the market’s regulatory and consumer landscape.
Supported Markets
tieback
ships with pre-configured Market Packs for 31 markets, covering the European Union, key global economies, and major trading partners:
Each Market Pack is pre-populated with locale rules, language defaults, and — where available — market-specific recycling guidance and regulatory context.
The Additive Content Model
Market Packs follow a clear content governance principle: they add to the base passport experience, they do not replace it.
A Market Pack may:
- provide supplementary recycling guidance for the target market
- attach local disclaimers and regulatory notices
- define the display language and formatting conventions
- add explanatory or supporting content relevant to the market
A Market Pack does not:
- override the base passport content or template structure
- replace the brand’s core product information
- alter the template’s field selection or ordering
This ensures that localisation enhances the passport while preserving the integrity and consistency of the base product record.