Engagement Insights

Engagement Insights is the consumer-experience layer of Passport Intelligence. It moves beyond “was the passport requested?” to answer “did it render, did it perform, and did the customer engage with it?”.

What’s Measured

Metric	Meaning
Passport views	Successful passport rendering events
Render success / failure	Whether the passport rendered correctly for the consumer
Render performance	How quickly passports become usable
Device & browser mix	Distribution of devices and browsers consuming passports
CTA interactions	Engagement with calls-to-action embedded in the passport
Link interactions	Outbound link clicks from the passport experience

Render Success and Performance

A scan that doesn’t lead to a successful, performant render is a poor consumer experience — even if the resolver returned a 200. Engagement Insights makes this visible by surfacing render success rate and render performance alongside view counts, so teams can detect:

regressions in template or theme rendering
performance degradations on particular devices or browsers
markets or audiences where experience quality is weaker

CTA and Link Engagement

Where passports include calls-to-action or outbound links, Engagement Insights captures interactions with them. This allows brand and product teams to measure which content actually resonates with consumers, and to iterate on passport configuration with evidence rather than instinct.

Device and Browser Visibility

Distribution by device and browser supports both experience-quality investigation and product decisions about where to invest in optimisation. This is particularly valuable for global brands serving many markets through a single passport infrastructure.

How Teams Use It

Digital & product teams measure consumer engagement and refine passport content
Customer experience monitor render quality across the device landscape
Brand & marketing identify content that drives interaction
Engineering detect template, theme, or performance regressions early

Coming Soon

Planned extensions include section engagement (visibility into which passport sections consumers actually read), action outcomes (telemetry on what happens after a CTA is taken), and additional engagement depth signals.

For activity-side context see Scan Visibility; for credibility interpretation see Trust Signals.