Engagement Insights is the consumer-experience layer of Passport Intelligence. It moves beyond “was the passport requested?” to answer “did it render, did it perform, and did the customer engage with it?”.
A scan that doesn’t lead to a successful, performant render is a poor consumer experience — even if the resolver returned a 200. Engagement Insights makes this visible by surfacing render success rate and render performance alongside view counts, so teams can detect:
Where passports include calls-to-action or outbound links, Engagement Insights captures interactions with them. This allows brand and product teams to measure which content actually resonates with consumers, and to iterate on passport configuration with evidence rather than instinct.
Distribution by device and browser supports both experience-quality investigation and product decisions about where to invest in optimisation. This is particularly valuable for global brands serving many markets through a single passport infrastructure.
Planned extensions include section engagement (visibility into which passport sections consumers actually read), action outcomes (telemetry on what happens after a CTA is taken), and additional engagement depth signals.
For activity-side context see Scan Visibility; for credibility interpretation see Trust Signals.