Passport Intelligence

Scan Visibility

Scan visibility is the foundation of Passport Intelligence. It tells you whether and where your Digital Product Passports are being scanned, how the resolver responded, and which products and passports are driving activity.

What’s Measured

MetricMeaning
Resolver attemptsAll requests reaching the resolver, including invalid and rejected ones
Valid scansResolver requests that successfully resolved to a passport
First scansThe first valid scan recorded for a token
Repeat scansSubsequent valid scans against the same token
Unique passportsDistinct passports involved in the scan window
Unique productsDistinct products involved in the scan window
Resolver outcomesDistribution of outcomes (resolved, not found, revoked, ineligible, etc.)
Activation effectsScan events that triggered first-scan activation

Geography

Scan activity is summarised by geography, giving operators a fast read on where passports are being interacted with across markets. Geographic breakdowns are interpreted alongside trust signals so that unusual cross-market activity can be reviewed in context.

A richer geolocation confidence model is on the roadmap and will further qualify location-based signals.

Product-Level Visibility

Scan activity rolls up by product, so operators can quickly see which SKUs are generating the most consumer interaction and which are quiet. This makes it straightforward to:

  • correlate scan activity with launches, campaigns, and seasonal demand
  • identify products that warrant additional consumer-facing investment
  • spot inactive products that may need investigation

Resolver Outcomes

Scan visibility is intentionally honest about all resolver activity, not just successful scans. Outcomes such as rejected, revoked, or not-found requests are surfaced because they often carry the most operational and brand-protection signal.

How Teams Use It

  • Operations verify resolver health and coverage across markets
  • Brand & marketing measure real-world engagement with launched products
  • Compliance confirm that issued passports are reachable and being served correctly
  • Brand protection correlate unusual scan patterns with Trust Signals

For evidence-led review of suspicious activity, see Trust Signals and Investigation Timelines.