Recall Consumer Experience
A recall is only useful if the right consumer sees it at the right moment. In tieback that moment is when a consumer scans the affected product and reaches its passport.
How a Consumer Encounters a Recall
- Scan — the consumer scans the product’s identifier and is taken to its passport through the resolver. See Resolver & GS1 Digital Link.
- Recall surfaced — if the scanned product (and, where relevant, its specific batch) is subject to a Live notice, the notice is shown prominently on the passport.
- Clear action — the consumer sees what the hazard is, the risk to them, whether to stop using the product immediately, the remedy on offer, and how to get in touch.
What Determines Whether It Shows
An active notice is shown to the consumer only when all of the following are true:
- the notice is currently Live — within its live window
- the scanned product, or its specific batch, is among the notice’s targets
- the notice carries the imagery and content required to be published
A Scheduled notice (future start date) and an Expired notice (past its end date) are not shown. See Status & Live Window.
Batch Relevance
Because a notice can target specific batches, only consumers whose product belongs to an affected batch see the notice. A consumer holding an unaffected batch of the same product is not shown a notice that does not apply to them.
Market Language
The notice is shown in the language of the consumer’s market, using the version prepared for that market. Where a market-specific version is not available, the base-language version is shown. See Localisations Overview.
Relationship to the Passport
The notice is presented as part of the product’s passport experience, consistent with the brand’s chosen presentation. The passport itself continues to show the product’s information; the recall is surfaced alongside it for as long as it is live. See Consumer Experience (Passports).