Content & Templates

Digital Product Passports in tieback separate what information is included from how it is presented. This page explains the content configuration side — how brands control which product data appears in the passport and how localised content supplements it.

The Passport Configurator

The Passport Configurator is the primary tool for managing passport content. It provides a visual, block-based editor where brands define the structure and content of their Digital Product Passports.

The Configurator is built around content blocks — modular sections of information that together form the complete passport experience. Each block represents a category of product information, and brands have full control over which blocks are included, what fields appear within them, and how they are ordered.

Content Blocks

Each block can be independently enabled or disabled. Within each block, the set of included fields is explicitly defined. Only data for included fields appears in the rendered passport — everything else is excluded, regardless of whether the underlying product record contains it.

How the Configurator Works

Template-Governed Rendering

The passport template governs what the consumer sees, not the raw product record.

A product record may contain extensive structured data — covering dozens of fields across multiple categories. The passport template acts as a controlled lens over that data, presenting only the fields that the brand has chosen to include.

This means:

• Adding data to a product does not automatically expose it in the passport. The template must explicitly include the relevant fields.
• Disabling a field in the template removes it from the passport even if the product record contains a value for that field.
• Different templates can present different views of the same product data, supporting different disclosure strategies or regulatory contexts.

Content and Localisation

When a Market Pack is linked to a passport, localised content is layered on top of the base template configuration:

• Base content is governed by the Passport Configurator — the fields, blocks, and structure defined here form the foundation.
• Custom field values — any brand-specific custom fields with values set on the product are available in the content pipeline and can be included in the passport.
• Market-specific content — such as recycling guidance, disclaimers, and supplementary information — is added by the Market Pack as a supplementary layer.
• Language and formatting — dates, numbers, and measurement units are rendered according to the Market Pack’s locale rules.

The base template structure is never altered by localisation. Market Packs add to the passport experience; they do not modify the content blocks or field selections defined in the Configurator.

See Localisations Overview for details on how Market Packs work.

Template and Product Relationship

In the current model, a brand’s published passport template applies to all products under that brand. This provides a consistent disclosure framework across the product catalogue.

Content vs Presentation

Templates control content — what information is included. They do not control presentation — how that information looks visually. Presentation is handled by themes, which are covered in Themes & Presentation.

This separation means:

• a brand can update its visual presentation without changing the content structure
• a brand can adjust its disclosure strategy without redesigning the passport layout
• content and design decisions can be made independently

Related Docs

• Passports Overview
• Themes & Presentation
• Localisations Overview
• Publication Lifecycle
• Brand Setup & Readiness
• Products