A Digital Product Passport (DPP) is a structured, publicly accessible record that accompanies a physical product throughout its lifecycle. It presents verified product information — such as materials, origin, sustainability data, and compliance declarations — in a consistent, branded format that consumers and supply chain participants can access by scanning a product’s identifier.
tieback
provides the infrastructure to create, manage, publish, localise, and serve Digital Product Passports at scale.
Regulatory frameworks — including the EU’s Ecodesign for Sustainable Products Regulation (ESPR) — are making Digital Product Passports a requirement for an increasing range of product categories. Beyond compliance, passports enable brands to communicate provenance, sustainability credentials, and product-specific information directly to the consumer at the point of interaction.
A well-structured passport:
tieback
passports are built on a clear separation of concerns:
This separation means brands can:
Each passport is composed of content blocks — structured sections of information that together form the complete passport experience. Blocks cover topics such as:
The specific blocks and fields available depend on the product’s industry classification, the brand’s template configuration, and the applicable regulatory requirements.
When a Market Pack is linked, the passport is supplemented with market-specific content — recycling guidance, disclaimers, and locale-aware formatting — layered on top of the base content blocks.
Passports build on the existing product and identity infrastructure:
Passports sit at the presentation layer: they take the product data, apply the template’s content governance, merge any linked Market Pack content, and render the result through the brand’s assigned theme into a public, consumer-facing experience.
The passport template determines which product data is included in the passport. Even if a product record contains extensive information, only the fields permitted by the active template appear in the rendered passport. This gives brands precise control over disclosure. See Content & Templates.
Curated themes control the visual presentation of the passport — layout, typography, colour application, and responsive behaviour. Themes are professionally designed and maintained to ensure enterprise-grade visual quality. See Themes & Presentation.
When a Market Pack is linked to a passport, the rendered experience includes market-specific supplementary content — such as recycling guidance for the target market, local disclaimers, and locale-appropriate date and number formatting. This content is additive: it enhances the passport without altering the base content structure. See Market Packs.
When a passport is published, tieback captures an immutable snapshot of the content as it exists at the point of publication. This snapshot is what the public sees. Changes to the underlying product data do not automatically update the published passport — a new version must be published explicitly. This protects the integrity of the public record.
Passports are rendered with the brand’s visual identity — including logo, colours, and domain — so that the consumer experience is consistent with the brand’s other digital touchpoints.
Brands control which passport version is served for each product. Assignments determine the relationship between a published passport version and the products or batches it applies to. This gives brands precise control over what the public sees, and when.
Passports in tieback currently support:
Some related capabilities — such as consumer action workflows, digital wallet integration, and per-product theme assignment — are planned for future releases and are not part of the current live feature set.